Often professional consultants underestimate the use of social media. They see it as a waste of their billable hours and they also think that the space is already clutter with noise. If you are a consultant, I have news for you: Social media is for you. This is of course if you are willing to take the time to learn the hows of the game. Here are some initial tips:
Learning tool: you can use Twitter, LinkedIn, Facebook, or any other social media platform as a learning resource. It will give you access to peer groups and communities where sharing and discussing best practice and common issues is daily bread. On Twitter, look for the chats and parties that meet via a “#” hashtag. On LinkedIn, not only join the discussion group and become a permanent observer. You need to join the discussion and provide answers. After you’ve earned their trust, then start posting questions too. On Facebook instead, look for the right group with real active members. Ideally the fan page or group will be open to all to post and not dominated by the brand/group owner. Hey, if you can’t find it on your specific niche, congratulations! you have the great opportunity to create your own. I can assure you that many others are in your same situation and will soon join you.
Networking tool: you no longer need to wait for that annual conference or limit your reach to your local community. Social media is as global as it can get. I’ve gotten jobs in countries and states where I had no previous contact. The networking that takes place via social media is amazing. I must say that I have also found some of my best friends and clients. You can do this too.
When and where to start? No doubt that the time is now. Just jump in and you’ll learn as you walk and fall. I’m still walking and falling (for real). With regards to the where, I’m still old fashion when it comes to where. To me, the tipping point of any social media deal, networking or relationship is when the “offline” meeting/hug take place. It’s as magical as it can get. So yes, start online, look for your target audience, find those in your field and also network with other consultants in your geographic location. But then, you must make sure you set up those coffees, go to the networking events, tweetups and conferences in your area. Then you’ll be on your way to making sense of social media. Results will be evident sooner than you think.
Then come back here and share your experience!
