Social Media Campaigns – Learning from Moms Rising

When businesses and traditional marketing companies approach the idea of a “Social Media Campaign” they usually forget what social media is all about and go back to their old boring sales mentality. They focus everything on the product and try to convince people with all kinds of manipulative methods that Their product is the absolute best. Sorry, that’s not social media. That’s what you do on tv, with a billboard on the highway or a gigantic bus poster. I know, many hate social media developers for shaking their comfort zones, but just keep these golden rules and you will be on your way to New Media: