picture credit to haywoodemc

Real State = Location, Location, Location

But……

Social Media = Community, Community, Community!

The area that you specialize in is called your niche and the vast majority of people aren’t very good at really focusing on it. If you use social media, you need to be very careful about how you are presenting yourself. You can certainly be the jack or jill of all trades, with knowledge in ten different areas, but you will do best if you stick to one particular area.

Before you jump online, you need to distinguish your niche. It needs to be fairly specific. Just saying that your niche is cars, for example, won’t cut it . . . what makes you special in that area? Maybe you specialize in car decals, or even a specific type of car decal. The idea here is to narrow it down so you can find an audience easily. It’s very difficult to reach everyone in the general car niche, so by being more specific, you’ll be found easier.

Once you have your niche, make a plan. I’ve talked before on this blog about making a social media plan. It’s vital that you have one! You need to have goals and know what to do each day in order to reach them.

Your social media needs to be focused. That means posting mostly on things that pertain to your niche and that are interesting to your audience. If you are posting 50% on your niche and 50% on random things that interest you, you’ll find that you don’t get as much traffic as you really could.

How do you stick to your niche? Here are some tips:

• Have a theme and stick to it. All your tweets, status updates, etc. should revolve around this.
• Find others like you. It’s a lot easier to stay on topic if you are following people who are talking about the same thing.
• Have a list of keywords related to your niche and use them regularly, this forces you to stay on topic.
• Write your goals down. This will help you out when you get stuck, you can keep looking at them and reminding yourself of what you need to be doing.

By focusing on your niche, you will find that people will tend to flock to you. Anyone who wants to know about your topic will be interested in following you, which is why it works so well. Stick to your niche and you’ll find that the traffic generated by social media goes up drastically. People want experts and you can gain that status by sticking to what you know best.