I have been diversifying a lot of my efforts lately so you might have seen less of me around here. This is only a good thing. I’ve realized that one must place some eggs in different baskets. Yes, I’m making some investments in different social media ventures and soon you will see them blossom one by one.
In the last two months, I’ve recruited 3 new Community Managers for our clients. This is just in line with my predictions for 2010 since 80% of companies will establish a social media presence this year (I just made up that number). However the ones who create a community manager position are making a statement and getting ahead of the game. It’s not too late to catch up. According to AdAge yesterday, “the hottest job in marketing might just be the community managers” and this is just starting. We’ve been placing community managers for over 3 years and currently there are 7 managers out there building the internal position for our clients.
Of course those of you who are regulars here know that I consider Chris Brogan a mentor. I even brought him to my town (actually my ex-town) in Rochester when his first book Trust Agents came out. One thing I love about Chris is his capacity to keep his feet on the ground. He’s so real and genuine that anyone (even me) can actually feel capable of becoming a social media consultant.
You are the pilot of your social media plane. You determine the direction, the height, the speed and even the number of passengers you can carry. Just like any independent pilot, you can either plan your route before take-off or just wonder around up in the air until the fuel is down and your plane crashes.
Despite the fact that social media is now an accepted form of marketing, there are still many business people who just don’t see the point of it. That’s a shame, because everyone can benefit from online networking and sites like Facebook, LinkedIn and Twitter, just to name a few. Today we’re going to look at a few of the best reasons you should be using social media if you aren’t already.
Traditional public relations is not interactive. Billboards, print and television ads all have a One-Way label on them. They merely tell the viewer what to buy and what to expect from their products.
I recently read that one of the main reasons businesses and individuals don’t use social media is because they worry they’ll get negative feedback. Considering that no one really likes to hear someone saying something bad about them, this makes sense . . . or does it?
I am happy to introduce “Starting2 Tweet” please let me know how you like the content. I’m struggling with the visual on YouTube but I saw other tutorials and it doesn’t seem I can improve much. The idea is to keep them really simple and straight to the point. If you would like to see a platform, please feel free to make your wish. I have a whole list to publish, so if I hear from you, then I’ll give you priority.
Social networking is an excellent way to make valuable connections in your industry. Just about everyone who does any kind of business online is aware of the usefulness of social media sites, but that doesn’t mean they know how to use them. There are plenty of articles on how to make social media work for you, but today I’m going to look at some of the big mistakes that you could be making. These aren’t just little glitches that can be overlooked, they are mistakes that could destroy your online reputation or ruin your carefully built network.
Social media has two main purposes for business owners and consultants: To acquire new clients and To retain happy customers. Everything else must serve these two goals. Often we start [...]