Ever since Twitter took over the 140 character world of microblogging, there have been hordes of clients and apps popping up, trying to make our tweeting experience better, richer, easier. Everything is covered, from multiple accounts, to Twitter team management and tweet analytics. But before getting into analyzing features and options in order to choose your preferred client, there is one first decision to be made: which type of application will you choose, a desktop one or its web-based version?
The main benefit of web-based clients is obvious – they are location independent. Wherever you find a computer, laptop, smart phone or notebook with an Internet connection, you can log in and start tweeting. If you’re thinking mobility and lack of restriction only, they easily win, and desktop clients can be altogether dropped. But their biggest plus is their biggest con as well.
The anytime-anywhere feature makes one want to just log in and do their tweeting from wherever. Some of the devices you might be tempted to use might steal your password and you’ll have hackers or other ill-willed people accessing your Twitter account or accounts, and make a royal mess out of them. If you’re traveling, it’s even worse! It will take a while until you realize you’re account has been compromised.
Even if the computer or device in question is not in any way dangerous, it’s easier to get a browser-based malware infection than have your installed software under attack. One cause is the lack of proper protection – most free or cheaper Antivirus applications don’t really offer extensive Internet security options.
My advice is to stick with desktop based clients if you’re not tweeting a lot and usually from the same few computers. If however you need to go for the browser client, pay extra attention to where and how you log in and do your tweeting.
The recent BP oil spill disaster generated a lot of media flack against the company. There’s so much going on, that starting a discussion about this here would be just a drop in the ocean. But we can take a look at a Twitter account that makes waves: 
A good background is vital for a business account. If you are a freelance writer hoping to attract customers with Twitter, your background should reflect your profession. If you are a designer, the background should awe your visitors, and stand out through creativity and skill. It’s not enough to throw together a few stock images and icons, you’ll have to do better – think outside the box. For larger brands, it is important that your Twitter background is consistent with the corporate identity philosophy, and the list could go on.
Sometimes the most popular trends discussed on Twitter make no sense, especially if you don’t put your thinking cap on, to understand them from a marketing perspective. Could a trending topic like #whatnottosayaftersex be useful for marketers and PR? The answer is yes, and here is why:
Yesterday I wrote about Twitter and the best guides out there. While Twitter is most certainly the biggest microblogging system out there, you’ll find that a lot of people are predicting its imminent downfall. There are a number of people who detest the platform and want to see it fall. Will it? Only time will tell.
If you’re just starting out with social media, you might be wondering which of the more popular sites you need to be on. While you’re learning the ropes, it’s often best to start with just one social media network and get used to it, make lots of quality connections and then go from there.
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