Social Media is Official Media
Most of the times when I speak to a crowd of professionals about social media, the same question tends to come up: “How do I separate business and work?” Well [...]
Archive for the ‘Social Media’ Category:
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Filed under Social Media
Social media means Community
What should young people do with their lives today? Many things, obviously. But the most daring thing is to create stable communities in which the terrible disease of loneliness can [...]
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Filed under Social Media
New Social Media Ventures
I have been diversifying a lot of my efforts lately so you might have seen less of me around here. This is only a good thing. I’ve realized that one must place some eggs in different baskets. Yes, I’m making some investments in different social media ventures and soon you will see them blossom one by one.
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Filed under Small Business, Social Media
3 Reasons Why You Should Drop Automate Twitter Retweets
When it comes to microblogging platform Twitter, nothing helps spread the news faster than the retweets. Followers reproduce interesting tweets of others, and, in a matter of minutes, word spreads [...]
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Filed under Twitter
Desktop or Web-based Twitter Client?
Ever since Twitter took over the 140 character world of microblogging, there have been hordes of clients and apps popping up, trying to make our tweeting experience better, richer, easier. Everything is covered, from multiple accounts, to Twitter team management and tweet analytics. But before getting into analyzing features and options in order to choose your preferred client, there is one first decision to be made: which type of application will you choose, a desktop one or its web-based version?
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Filed under Social Media Classroom, Twitter
Track Your Twitter Reputation with Chatterscope
Any online entrepreneur knows how important reputation monitoring is for business. But real-time streaming made it impossible for many companies to monitor and respond effectively to brand mentions. Small businesses hire Twitter account managers, who watch the trends, and attempt to “catch” every brand mention. Sometimes they succeed, sometimes they don’t.
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Filed under Social Media, Twitter
Community Manager Role
In the last two months, I’ve recruited 3 new Community Managers for our clients. This is just in line with my predictions for 2010 since 80% of companies will establish a social media presence this year (I just made up that number). However the ones who create a community manager position are making a statement and getting ahead of the game. It’s not too late to catch up. According to AdAge yesterday, “the hottest job in marketing might just be the community managers” and this is just starting. We’ve been placing community managers for over 3 years and currently there are 7 managers out there building the internal position for our clients.
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Filed under Social Media
What I learned from Chris Brogan
Of course those of you who are regulars here know that I consider Chris Brogan a mentor. I even brought him to my town (actually my ex-town) in Rochester when his first book Trust Agents came out. One thing I love about Chris is his capacity to keep his feet on the ground. He’s so real and genuine that anyone (even me) can actually feel capable of becoming a social media consultant.
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Filed under Social Media, Social Media for Business
You are the pilot
You are the pilot of your social media plane. You determine the direction, the height, the speed and even the number of passengers you can carry. Just like any independent pilot, you can either plan your route before take-off or just wonder around up in the air until the fuel is down and your plane crashes.
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Attention consultants: social media is for you
Often professional consultants underestimate the use of social media. They see it as a waste of their billable hours and they also think that the space is already clutter with noise. If you are a consultant, I have news for you: Social media is for you. This is of course if you are willing to take the time to learn the hows of the game. Here are some initial tips:
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Filed under Social Media, Social Media for Consultants
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