I have been diversifying a lot of my efforts lately so you might have seen less of me around here. This is only a good thing. I’ve realized that one must place some eggs in different baskets. Yes, I’m making some investments in different social media ventures and soon you will see them blossom one by one.
A good design is vital for online success, as important as content and context. Agency quality designs are expensive, and small businesses often prefer a DIY approach, that doesn’t always work. There are a number of resources to support such a choice, from “design your own logo” software, like the free logo maker by HP, to free banner makers and free website builders.
Back to the title of this post, I’ve had to say no a little too much these last couple of weeks to some projects. Some clients have understood my “no” while others have taken this personal. I feel that if I list my reasons objectively here, it will heal some bad feelings and at the same time, it will give potential clients a clear understanding of how to get a “yes”
As many of you already know, I’ve been nominated for the Shorty Awards on the official category: Small Business. Apart from being so honored and humbled by all the support that I’ m receiving, I am also thrilled by the power of Twitter once again.
Here I am, a little Latina with a small business in Rochester, NY. Running against the producer of House, a TV show watched by 8 million people. If you haven’t voted, please do so at http://shortyawards.com/AnaRC and I will be forever grateful.
As any business owner knows, reputation is what really makes a business. You just won’t stay on top for long if no one is happy with your products or services. Online, this is even more certain. You’ll find that there are so many sites where you can post poor reviews that it can be devastating to your business if someone decides to trash you online.
Everyone says that social media is free and if you just take a quick look, it certainly seems to be. After all, you don’t need to pay anything to sign up for most social network sites and you can enjoy unlimited hours of interconnection for nothing. That doesn’t mean it’s actually free, though. In fact, social media does cost something, your time.
Yesterday, I came across the new social media video produced by @equalman from Socialnomics. I always use his videos when I am training a client since they are well produced, fun and really informative. This particular video is now one of my favorites. It talks about ROI for businesses and it gets straight to the point.