Large Business

Feb 08

Social Media Event – Disney Conference for Moms

Case Study, Large Business, Social Media Events, Social Media for Business 11 Comments »

As you know, I try to cover social media events on Mondays since I strongly think these are corner stone to any business owner and consultant who is taking social media seriously. Today will be special since I will talk about the Social Media Conference for Moms at Disney World. While I’ll be covering the actual details in a fun way from my new personal blog: Fantasticos4, I would like to talk about the actual conference from a business and branding perspective here.

The Target: what better target audience than the social media professionals who are moms. You know what that means right? it’s an automatic buzz. The Disney message will be spread in words, pictures, videos and all kinds of human interaction.

The Message: I find really important that the message is not Disney, instead it will be social media. Here is a company gathering a group of mavens with their families and instead of asking each one to write a blog review, they just let them experience the magic.

The Messengers: here is what made me go crazy about this event. The speakers aren’t only the mommy bloggers (who I love and respect highly). The speakers here are Chris Brogan and Guy Kawasaki. These are high level social media professionals well respected in the field.

There is no doubt that Disney is bringing value, giving value and sharing value. The investment on this event probably costs a third of a typical TV spot. However the impact will be really significant. I think this is a great case study and example of how a brand uses social media to spread the message, increase engagement around its products/services and create a relevant buzz that not only is genuine but will also last the entire year.

Disclosure: I will be part of the conference for a symbolic prize and also have development relationships with the Disney Company. However, the opinions expressed here are my own.

Tagged with: Social Media Events

Jan 29

I only want your business if

Large Business, Mid-Size Business, Small Business, Social Media for Business 3 Comments »

At this point of my business, I’m in a position where I can hand pick my clients. I feel really blessed for this and only hope that it lasts looooooong, looooong, loooooong. It’s maybe the fruit of dedication and proven knowledge but I also think social media is the right business today because of the momentum. I expect a huge increase in 2010 and it will become steady by 2012. Hoping to have Web 3.0 by then so we can all move on and revolutionize everything all over again. How fun is that?

Back to the title of this post, I’ve had to say no a little too much these last couple of weeks to some projects. Some clients have understood my “no” while others have taken this personal. I feel that if I list my reasons objectively here, it will heal some bad feelings and at the same time, it will give potential clients a clear understanding of how to get a “yes”

I want your business if:

1) You are as passionate about your business as much as I’m passionate about mine

2) You are willing to learn Social Media (regardless of your high position, busy schedule & fears)

3) Your project is inline with my areas of expertise

4) You have a genuine commitment to make this project successful and not just because your boss asked you to do this or because your competitor is doing it

5) Your project does not require a full-time presence on site (this is often the case during a big brand scandal or disaster management)

6) You are willing to work ethically and with transparency (I will not spam for a million dollars)

7) Your field/industry is new to my company and can add value to my portfolio

Your project is innovative, creative and fun

9) Your project adds a value or a service to your users

10) Your project matches with one of my communities (moms, Latino(a)s, entrepreneurs, consultants, small businesses, work-life enthusiasts, developers, young families, women, faithful, multicultural, and so forth)

11) You’ve been a client before

12) Your project will share revenue with a non-for-profit organization

This doesn’t mean that if you are not in one of the above categories you cannot give it a try. Just don’t take it personal when I say no and move on. I’ll write another post about how to select the right social media company in the next days. Slowly, this industry is taking shape and formalizing among professionals. So the jungle era of social media is coming to an end and that is good for all of us. You can find a good group of service providers who have proven results and a healthy portfolio to share.

Tagged with: accept social media projects • Social Media for Business