Social Media Classroom

Mar 03

5 Tips for Stagnating Social Media Strategies

image credit to rostock.de

You started out with an awesome social media strategy, one that you just knew was going to bring in all sorts of traffic. And it did. But then it all stopped . . . you haven’t changed anything, but the traffic isn’t increasing and your followers have stopped growing. Now what?

A stagnating social media strategy is one that needs some tweaking. The very nature of social marketing demands constant changes in the way we do things. In fact, if you continue to do the exact same thing all the time, you’ll find that you hit a plateau after a while, where nothing really goes forward.

To help you prevent this common problem, here are a few tips:

1. Re-evaluate your target market. Maybe you’ve saturated the existing market and need to branch out. It can be worth taking a second look at your target market and see whether or not you need to adjust your aim. You might need to reach some other people, as well, in order to continue growing.

2. Try something new. If you’ve only used text until now, why not try making a relevant video and sharing it? Sometimes just the excitement of doing something new can draw in more followers and interested potential clients. It’s certainly worth a try. Contests, video, audio and free reports are all excellent methods of giving your readers a bit of a boost.

3. Add a social media account. Once you’ve become familiar with Twitter, LinkedIn and Facebook, it might be time to add another network to the mix. Reaching out to a new area will help increase the number of people you come in contact with, as well as increase the visitors to your site.

4. Be more active. Sometimes you just need to be a bit more approachable and that often happens by upping the amount of time you spend on social media. Even increasing by ten minutes a day can have some great effects and get you out of that rut.

5. Make a plan. Do you have a plan as to what you’re going to do each day on social media? If not, take a look at your goals and then decide what you need to be doing every single day. Don’t be vague, make notes on specific topics to cover, etc.

There’s so much you can do with social media to promote your business, but if you’re finding that you’re stuck, then it’s time to change things up a little. Re-evaluate where you are and what you’re doing with your marketing and come up with a better plan that will allow you to get out of the rut and start growing again.

Mar 01

Social Media Metrics You Need to Pay Attention To

Intermediate Track, Social Media Classroom 3 Comments »

image credit to hair website

Ok, it’s Monday and some of us question why we even exists at the beginning of the week. Imagine then what some of our clients ask us on Mondays. Here are some answers! If you’re using social media as a promotional tool, it makes sense that you’ll need to monitor a few specifics in order to know if it’s working or not. Most businesses just look at the amount of traffic that is coming in from those sites that they are using for promotion, but they fail to check other very important areas.

So, what should you be paying attention to? Here are a few tips:

How long the visitors stay. If someone comes through a link on Twitter, but clicks away before your page has a chance to load, it’s not going to do you a lot of good. You want people to stick around. A common reason that visitors leave quickly is because your website wasn’t waht they were looking for, so make sure you are nice and clear about what you do on social media sites.

Whether they bother to share your content. In an ideal world, you’d be able to enjoy viral reposting on every single blog post you write. In the real world, you might not get that very often. However, by writing viral content and promoting it the right way, you’ll have a far better chance of getting others to spread the word about your business.

How many people answer the call to action. Your site should have a call to action, be that to sign up for your newsletter or make a purchase. You need to track the number of visitors from social media to see what the conversion rates are like. This is an area that can always use improvement, so keep tweaking your social media strategy and see where you can go with it.

Who’s talking about you and what they’re saying. Keep a running search for your business name and check it frequently. Google Alerts is a great way to do this and keep track of who has been talking about your company. You should find out what people are saying. If it’s good, you’re fine, but if they are badmouthing you, it’s time to look for a solution and a way to deal with those who are having a hard time with your business.

Staying on top of your social media presence is vital if you want to make sure that you are doing things right. If you see a decline in conversion rates, for example, you can adjust your networking strategy to make sure that you get the publicity necessary to boost the number of visitors and to increase conversion rates, as well.

Happy Monday

Tagged with: Social Media • Strategy

Feb 24

Why Being Yourself is the Best Strategy

Beginner's Track, Social Media, Social Media Classroom 16 Comments »

Online, it’s easy to adopt any personality you like. You can even pretend to be of the opposite gender if you so choose. The point is that no one knows you online, so you can literally be anyone. And many people choose to change themselves and present a more scholarly persona.

While there are occasionally reasons to change your online persona (such as when you’re on a company account), it really is best to just be yourself. There are a few reasons for this:

Better Off-Line Experience. When people meet you in real life, they’ll already know what you’re like. You might not think you’ll ever actually meet anyone that you interact with online, but these days, more and more people are meeting in real life, after knowing each other online. Meetups, tweetups and such are all times when you could be meeting others from your Twitter network and they’ll probably notice how different you are!

Relax and Focus. It’s also a lot easier to keep up your real personality. If you’re trying to be someone you aren’t, it can be very difficult to keep it up and you’re likely to slip up. If someone realizes that you are essentially lying about who you are, you will lose credibility. There’s no point in losing trust for no good reason. You can relax and focus on your social media goal without having to guard a fake personality.

Only you are the You. The final and best argument for just being yourself online is that you are the only you. Everyone is unique and you are the only person who can really be yourself on social media! By portraying your real personality, you’re bound to stand out because you ARE unique! There’s no need to try hard to be someone more exciting or interesting. You might not be as wild or hilarious as some people out there and that’s ok. By being who you really are, you’ll find that people respond to you and you’ll have loyal followers who are interested in you for you. Why do you think we love @GaryVee talking about m&m flavor in his wine?

Are you being yourself online? Why or why not? Share your reasons in the comments, I’d love to hear what you think.

Tagged with: be yourself • Social Media • unique

Feb 23

10 Ways to Find Time for Social Media

Beginner's Track, Social Media Classroom 12 Comments »

picture credit to nofatclips

“I just don’t have time to do more in my day!”

Does this sound familiar? If you find yourself struggling to find time for online networking, it might be time to take a second look at your schedule. I’ve compiled some ways you can find the time in your day for 15 minutes of social media, if you have more ideas, please share in the comments.

1. Get up 15 minutes earlier. It’s not a lot and you can use those early morning minutes to tweet, check your Facebook fan page and update your LinkedIn profile.

2. Cut into your lunch. Eat a little faster and spend the extra time on social media. I often have lunch with my cyber friends. Nothing wrong to send some tweets in between bites.

3. Make the most of your commute. Stuck in traffic? Hanging out on the subway? Use those moments to network with others . . . they all add up!

4. Use your bathroom breaks. Before heading back to the couch, office or wherever you’re going, take a moment to update your status. If you spend one minute each time you head to the washroom, you’ll rapidly add up to the allotted amount of time.

5. Network during commercials. Did you know that the average television show has at least 8-10 minutes of commercials? If you jump on social media during the commercials, you’ll easily gain around 20 minutes every hour.

6. Update while you walk the dog. Mobile devices mean we can network anywhere and what could be a better way to multi-task than to tweet or update your Facebook while getting some exercise?

7. Skip television. Why not turn the TV off and get promoting your business, instead? While you can tweet and such during commercials, actually leaving the television off is even better for productivity.

8. Stay up 15 minutes later. Those extra minutes won’t really affect your sleep, but they could have a major impact on your online social status.

9. Carpool. By letting someone else drive sometimes, you can easily use up your travel time on a social media site or two. Just don’t forget to talk, too, or no one will want to share rides with you!

10. Workout body and social media. My best posts have been written when I’m working out on the treadmill. So, turn off the TV or the radio and workout your social media presence too.

11. Treat it as email. If you’re the formal type that needs to set aside a proper time for everything. Then you want to treat your social media presence like email. So before you check your emails, open Twitter and reply to all important direct messages and replies, do the same with Facebook, Linkedin, Blog comments and whatever else you got yourself into.

If finding time for social media has been your excuse, you now know how to find that extra time in your day. You don’t need to spend hours and hours on Twitter to be effective. In fact, if you only have a 15 minute chunk of time during the day, you can set your posts to publish throughout the day, giving the impression of being online far more often than your situation actually allows for.

Don’t let excuses hold you back!

Feb 12

5 Reasons to Follow Your Competition Online

Intermediate Track, Social Media, Social Media Classroom 10 Comments »

photo credit to smh.com

There are plenty of great reasons to start following your competitors on social media. If you aren’t already, read on to see why you need to start seeking them out.

1. See what they are doing. Social media is the ideal way to spy on your competitors. By following what they are doing you’ll know exactly when they are ready to launch something new and see what events they have planned. It’s a good idea to stay on top of what they are doing since you don’t want to be left too far behind. If they are planning a big event, you might want to consider what you’re offering to your clients.

2. Network with new people. What many people miss out on is the fact that their competitors are actually amazing networking contacts in many cases. But how many times have you seen two bloggers in the same niche team up together to create an amazing product? If they hadn’t gotten over the idea that any competition is evil and must be beaten, those very successful liaisons never would have occurred.

3. Learn new things. Chances are, your competition does things a little differently than you do. By watching them on social media, you can learn a lot and maybe even pick up some new techniques. That’s not to say you should copy them, (actually that’s a bad idea, since you want to stand out), but what they do can spark some new ideas and help you come up with some new plans.

4. Avoid making the same mistakes. It’s impossible to avoid making any mistakes at all, but you can certainly avoid some of the bigger ones by watching what other people are doing. When your competition screws up, that’s one less mistake you have to make yourself. You can actually save a lot of hassle this way.

5. Gather new followers. On Twitter and several other social media sites, you can easily see who is following your competition. Often, you can pick those people up by adding them to your list of friends. Gaining followers in this way is a good way to go because they are obviously already interested in your industry. Engage with them and you’ll soon have great new contacts.

Your competition shouldn’t always be viewed as bad. In fact, they could be very useful if you take the time to follow them on social media. Not only could you make valuable new contacts, you could also learn a lot from them.

Tagged with: competition • Social Media

Feb 11

6 Ways to Boost Your Expert Status

Intermediate Track, Social Media Classroom 5 Comments »

A big reason to use social media is to show people that you are an expert in your area of interest. The majority of us trust someone who has proven themselves and given good advice in a niche and that can work to your advantage. Social media is an excellent place to boost your expert status rapidly. To help you make it happen, here are a few ways to start:

1. Make niche connections. Twellow and other search sites that allow you to find like minded people in social media are invaluable for networking. You can make those vital niche connections that will inevitably lead to meeting more people interested in what you have to say.

2. Talk to people. Social media is just that, social. Interacting with people will bring you far more connections than if you just send messages to everyone, but never respond. I’ve talked about this quite a bit on the blog before, because it’s so important.

3. Linkbuild for others. It’s very tempting to only promote yourself and your business, but remember that you want to establish expert status and that means knowing where to go for information. Sharing other links with people will help build trust since they know you aren’t just in it to boost your own business and ego.

4. Write what you know. To really become an expert in the public eye, in your niche, you’ll have to actually talk about it. Yes, social media is about interacting, but you can send out tweets or notes with tips on your niche, be it baking or SEO. People will gradually learn to expect your expertise and will start to ask questions and check out your site.

5. Be visible everywhere. You don’t need to join a dozen different social networks, but you should consider being available in the most important ones, like Twitter, LinkedIn and Facebook. Also, don’t overlook offline gatherings. Tweetups can be very good places to network, for example.

6. Provide resources. Just because you can tweet about your niche doesn’t mean you’re an expert. However, if you have an ebook or audio recording, you’ll definitely gain expert points! Even a simple resource, such as a blog, can help you be seen as someone who knows what they are talking about.

You can’t expect to be viewed as an expert overnight. However, you’ll find that by following these tips and by being patient, people will eventually see you as an expert in your field. Social media speeds things up.

Tagged with: expert status • networking • Social Media

Feb 05

Using StumbleUpon: Top 5 User Guides

Beginner's Track, Social Media, Social Media Classroom 11 Comments »

picture credit to Xarj.net

StumbleUpon is one of those quiet, behind the scenes social networking sites that can drive an amazing amount of traffic to your site and help you build up some great relationships. I’ve known people who actually ended up getting jobs simply by connecting with the right people on the site.

If you’re new to StumbleUpon, it can be rather confusing. It isn’t nearly as straightforward as, say, Twitter, so you’ll need to make sure you understand what you’re doing if you want to really succeed there. Recent changes in some of the policies on the network have caused problems with many users, but overall, it’s still a very useful networking option.

I’ve scanned the internet for recent guides on how to use StumbleUpon successfully and these are the five best ones that I found. Whether you are new to the stumbling scene or have some experience under your belt but could use a little more help, these articles will be very useful. If you have any other great resources, I would love to hear about them!

1. StumbleUpon Etiquette Guide and Best Practices

From Techipedia, this is a very comprehensive article on how to behave yourself on StumbleUpon. Tamar shares her insights on how to be a good stumbler and not annoy everyone who befriends you. All of her points are excellent and everyone using StumbleUpon needs to read this article.

2. How to Get Traffic from StumbleUpon

Short and to the point, this article tells you precisely how to boost your traffic coming in from StumbleUpon. Some of the ideas are what you’ll hear anywhere, but there are a number that are quite useful. Unlike some articles, this one is quite succint, making it easy to read even when you’re short on time.

3. A Travel Blogger’s Guide to Using StumbleUpon

If you’re sick of reading about social networks on SEO blogs, this is a refreshing change! Adam is a young man interested in traveling, who wrote this post on not only how to start up with SU, but how to use it to promote your website, whatever that may be. There are some good, straightforward tips here that beginners and not-so-beginners can use.

4. 3 Essential Tricks to Do with StumbleUpon Toolbar

If you’re getting frustrated with StumbleUpon, this post offers some interesting insights into what you can do to make the entire process easier. There are just three tips, but these are good ones!

5. How to Get Started with StumbleUpon

This is a very long blog post, but well worth the read. Dave Saunders takes you through everything you need to know to get started and then some with this popular social media network. From signing in to changing your password and making friends, it’s all here! Be aware that this is a slightly older post, but I still feel it is a good one for beginners.

What are your tips for using StumbleUpon?

Tagged with: blog • guides • social networking • StumbleUpon • tips

Feb 03

Corporate Social Media: What to Keep in Mind

Advance Track, Social Media Classroom, Social Media for Business 8 Comments »

photo credit to remg.com

Social media is an excellent way for corporations and businesses to stay in touch with their target market, but often this is poorly done. If you want to be successful in social media as a business, then there are a few things you need to keep in mind. I’ve compiled some tips here to help you out.

Write down specific goals. The first thing you need to do is decide where you’re going with your networking campaign. What are your goals? To find out what your market wants? To build up a following on a social media network? Boost traffic and sales to your site? Write these down and make sure everyone knows exactly where you are going with this promotion.

Decide who will post. You’ll get the best results if you have just a couple of people working on social media, or even just one, using a corporate account. It can be very difficult to coordinate more than this if they are all working on the same account. Choose someone who is naturally social, since they will likely do best with networking.

Stay on top of things. It’s very important that you know exactly what is going on in your social media department. This is an area that should require weekly and monthly reports to make sure that you are going in the direction you want to be going. If you aren’t sure what your social media people are doing, it’s pretty hard to gauge success. Often, campaigns need to be adjusted, so keep that in mind when going over reports.

Have guidelines in place. Some things are obvious, such as no trashing the company on Twitter, but you need to have this type of thing written down. Even if it seems obvious, having paper to refer back to is always useful when facing problems. Also, it gives anyone working on social networking a good place to start from and they can refer back if they aren’t sure what’s allowed. However, don’t let the fear of not having a “social media policy” in place stop you from getting started. In the meantime, just grab your PR policy and use the same rules for social media. You don’t say on Twitter what you wouldn’t say on TV. Simple right!

Respond to complaints. When someone says something about your company on Twitter or another popular social network, you’ll benefit from contacting that person and offering to fix the issue. This can be a great form of positive publicity because people often report back to their followers when things have been set right.

Social media can be a bit tricky when you’re a big company. However, it is also very beneficial since you’ll be establishing a presence online in a more personal manner. This is what people respond to.

Tagged with: corporate • Social Media • social networking

Jan 30

3 Social Media Mistakes You May Be Making

Intermediate Track, Social Media Classroom, Social Media for Business 10 Comments »

Social media is an excellent way to make valuable connections in your industry. Just about everyone who does any kind of business online is aware of the usefulness of social media sites, but that doesn’t mean they know how to use them. There are plenty of articles on how to make social media work for you, but today I’m going to look at some of the big mistakes that you could be making. These aren’t just little glitches that can be overlooked, they are mistakes that could destroy your online reputation or ruin your carefully built network.

Social Media Mistake 1

Going on a rant. When you’re using Twitter, Facebook, etc. on a daily basis, it’s easy to fall into a false sense of security. You feel that you’re among friends. And when that happens, it’s not difficult to move into other territory . . . where you start sharing personal information. This in itself isn’t bad, until something happens that makes you angry and you splash it all over the web.

Being upset about something is fine. Tweeting about how horrible your client is . . . not fine. In fact, it could lose you business. Even if your client or boss never realizes what you said, others will see it and realize that they don’t want to work with someone who blasts their personal vendettas across the social networks.

Social Media Mistake 2

Dropping off the face of the planet. Unfortunately, this happens quite often in social media because people start out with great intentions and then lose focus. When they come back a couple of months later, no one cares anymore.

You can easily avoid this problem by not overdoing things. There’s no need to post 50 times a day. A handful of posts will keep your presence up without taking too much time or energy and you won’t be overwhelmed and drop out. Social media is a very valuable method of promotion, so don’t waste it by burning out and disappearing for too long.

Social Media Mistake 3

Spamming. Most of us are aware that spamming is a bad idea . . . yet a lot of people are still flooding others with unwanted offers and ads. However, that isn’t the only way you can spam and you MIGHT be spamming without even realizing how offensive it is!

Are you signed up for one of those Twitter ad networks? If you’ve allowed them or any other site to publish auto-tweets then your followers are probably quite annoyed with the spam they get when you aren’t even online. Another way that many people spam is through auto responses to followers. When someone follows you, sending them a direct message with an ad is not a good way to make a nice first impression.

Are you making any of these mistakes? If so, you might want to reconsider how you handle your social networking before it’s too late.

Tagged with: Business • Social Media • social networking • spam • twitter