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Archive for the ‘Case Study’ Category:
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Filed under Business
Social Media Campaigns – Learning from Moms Rising
When businesses and traditional marketing companies approach the idea of a “Social Media Campaign” they usually forget what social media is all about and go back to their old boring sales mentality. They focus everything on the product and try to convince people with all kinds of manipulative methods that Their product is the absolute best. Sorry, that’s not social media. That’s what you do on tv, with a billboard on the highway or a gigantic bus poster. I know, many hate social media developers for shaking their comfort zones, but just keep these golden rules and you will be on your way to New Media:
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Filed under Business, Case Study, Social Media for Business
Social Media Event – Disney Conference for Moms
As you know, I try to cover social media events on Mondays since I strongly think these are corner stone to any business owner and consultant who is taking social media seriously. Today will be special since I will talk about the Social Media Conference for Moms at Disney World. While I’ll be covering the actual details in a fun way from my new personal blog: Fantasticos4, I would like to talk about the actual conference from a business and branding perspective here.
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Filed under Case Study, Large Business, Social Media for Business
Download Post-Tragedy Case Study Domino’s Pizza
This case study examines the effect of Domino’s Pizza’s use of Social Media to react to a video posted on YouTube that showed two employees inappropriately handling food for an order. In addition to using Techrigy’s SM2 software to analyze the content and tone of the Social Media traffic, the writer also makes recommendations to Domino’s Pizza to maintain its current positive feedback from customers and its rise in share value.
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Filed under Business, Case Study
Post-Tragedy Case Study on Domino’s Pizza
A case study on the Post-Tsunami effects on Domino’s Pizza. A closer look into their Social Media traffic and the possible correlation to their share value. The highest in the last 6 months. DPZ Reached up 9.14 (at 11:00 am) today vs. 3.28 last December. How can they keep this positive trend?
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Filed under Case Study