Track Your Twitter Reputation with Chatterscope

Any online entrepreneur knows how important reputation monitoring is for business. But real-time streaming made it impossible for many companies to monitor and respond effectively to brand mentions. Small businesses hire Twitter account managers, who watch the trends, and attempt to “catch” every brand mention. Sometimes they succeed, sometimes they don’t.

Now Chatterscope, a tool developed by Lewis PR, solves the brand monitoring problem on Twitter. The service not only tracks brand mentions, but it also sends alerts, analyzes positive and negative sentiment mentions, and then provides historic trend analysis of those mentions.

With Chatterscope you track brand performance over time, and you can also benchmark these trends against competitors, industry peers, organizations of a similar size, ownership status and by country. The sentiment analysis is based on Chatterscope’s own algorithms, a technology based on keyword proximity, and not on semantic analysis. Chatterscope works by searching for mentions of your Brand against our its of words which indicate Sentiment. The database is split into four broad categories – Supergood (for extremely positive sentiment), Positive, Negative and Superbad (for extremely negative sentiment).

You will notice that there are some limitations to the technology (Chatterscope can’t search for words it’s never heard before, nor understand unusual phrasing), but overall, the results are rather accurate. Note that Chatterscope is not measuring the influence of each Tweet, which will obviously vary depending on the number of followers, topic, engagement level etc.

Can you think of any other Twitter reputation monitoring tools? And what do you use to track tweets mentioning your brand?