Of course those of you who are regulars here know that I consider Chris Brogan a mentor. I even brought him to my town (actually my ex-town) in Rochester when his first book Trust Agents came out.  One thing I love about Chris is his capacity to keep his feet on the ground.  He’s so real and genuine that anyone (even me) can actually feel capable of becoming a social media consultant.  The other thing I like is his capacity to keep the end in mind.  We’re all here to make business.  Enough of the heroic philosophies.  Social media makes sense only if it will help me make business and/or bring my company to the next level.

Listen to what Chris has to share with business owners who are starting to use social media.  I interviewed Chris during the Disney Social Media Conference back in February. You might be thinking: “why did you wait so long?” – Well, my secret in life is to keep the best for last.  Because you enjoy it so much more! isn’t that the case now?

Thank you Chris for beign who you are!

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