picture credit to wareseeker
Social media is often looked at as a text based networking solution. While many social networking sites are indeed text based, most also have the option for sharing photos, audio and videos, something that is sorely underused. Just look at Facebook, for example. While photos are rampant, when was the last time you shared a video on there? Or Twitter, for that matter?
Why should you use multi-media in social marketing? There are a number of good reasons, but the big one is that it makes you real and trustworthy.
The Real You. See, anyone can write anything online. You could be a 16 year old boy writing as a 50 year old woman . . . who would know the difference? Because of this anonymity that is so easy online, people have an automatic distrust of anyone they see just writing information on the web. A photo can drastically up the trust factor, one of the biggest reasons bloggers put a photo of themselves in their profile.
Photos, audio and videos give people a glimpse of who you are and that makes it easier for them to trust you. If you say you’re a 30 year old banker and then appear in a video, people realize that you aren’t faking it, you really are who you say you are. While there are many people who hide their true identity for assorted reasons, if you really want to burst through the barrier of not being trusted, then a quick video uploaded to YouTube can be just the ticket.
You don’t need to share anything terribly produced, even a quick 1 minute video where you explain something about your niche can be a great way to start out.
The Simple You. Another reason that people like to see photos and video of you is that it makes you more approachable. It’s easy to think that a guru is untouchable, someone almost godlike . . . but when you see them chatting away on video, you instantly realize that they are just another person like you. This means people will be more interested in interacting with you, something that is pretty important in social marketing.
Text will always be the base of interaction online, but by adding video, audio and photos, you can really change the way people look at you and react to you. They will be far more likely to trust someone they have “met” than an anonymous persona who tweets at them. Share yourself and the rewards will come.
It also helps with Search. Google indexes pages differently base on the content. Each piece of content (video, photos, ect) can be tagged and help your Google rank…
Sharing photos and video are a good way to show one’s human side. It can definitely increase the trust factor as well.
But I’ve met a lot of people who really dislike being in photos and are horrified at the thought of being on video. Usually that sounds something like “why would anyone want to see me?” There has to be a certain comfort with being “on screen.” Sometimes all it takes is some encouraging words to get someone to try it though.
RT @AnaRC: New post: Why You Should Share Videos, Audio and Photos http://premiersocialmedia.com/2010/03/10... <What do you think? #Latism #Roc #In #Fb
via Twitoaster
New post: Why You Should Share Videos, Audio and Photos http://premiersocialmedia.com/2010/03/10... <What do you think? #Latism #Roc #In #Fb
via Twitoaster
Great Post! I think it act as medium to differentiate between the anonymity and reality.
Opening the portal to my past lives inspired me to remain steadfast on my spiritual journey of self-discovery, healing, and greater wholeness.
Thanks, I hope more and more people want to share their memorable movement with friends.
I think it’s the best way to approach the people over the internet.
Great Post! According to me it’s a way of to give the look and feel to one self which cannot be known from textual writing.
If you really want to burst the barrier of not being trusted, then a quick video or photos can help one out. Nice Post!
Anonimity of online media are best overcome by your video, audios or it can be a picture is truly thought.
I think it is the best way to authenticate and connect your social network.
It simply is a great way to stay connected with friends and see what they are doing and feel instantly connected. Thank you.
Photo sharing networks are gateways into visual information. These social gatherings help us keep in touch, share our lives and explore new things. Great Post!
I think photo sharing is looked upon as a remarkable means to convey to others the emotions and joy that one went through.
Great Post! By sharing, it becomes the perfect hub for people to come together, exchange ideas and share their thoughts.
Its act as a medium to stay connected with your social community. Thank you!