image credit to hair website

Ok, it’s Monday and some of us question why we even exists at the beginning of the week.  Imagine then what some of our clients ask us on Mondays.  Here are some answers!  If you’re using social media as a promotional tool, it makes sense that you’ll need to monitor a few specifics in order to know if it’s working or not. Most businesses just look at the amount of traffic that is coming in from those sites that they are using for promotion, but they fail to check other very important areas.

So, what should you be paying attention to? Here are a few tips:

How long the visitors stay. If someone comes through a link on Twitter, but clicks away before your page has a chance to load, it’s not going to do you a lot of good. You want people to stick around. A common reason that visitors leave quickly is because your website wasn’t waht they were looking for, so make sure you are nice and clear about what you do on social media sites.

Whether they bother to share your content. In an ideal world, you’d be able to enjoy viral reposting on every single blog post you write. In the real world, you might not get that very often. However, by writing viral content and promoting it the right way, you’ll have a far better chance of getting others to spread the word about your business.

How many people answer the call to action. Your site should have a call to action, be that to sign up for your newsletter or make a purchase. You need to track the number of visitors from social media to see what the conversion rates are like. This is an area that can always use improvement, so keep tweaking your social media strategy and see where you can go with it.

Who’s talking about you and what they’re saying. Keep a running search for your business name and check it frequently. Google Alerts is a great way to do this and keep track of who has been talking about your company. You should find out what people are saying. If it’s good, you’re fine, but if they are badmouthing you, it’s time to look for a solution and a way to deal with those who are having a hard time with your business.

Staying on top of your social media presence is vital if you want to make sure that you are doing things right. If you see a decline in conversion rates, for example, you can adjust your networking strategy to make sure that you get the publicity necessary to boost the number of visitors and to increase conversion rates, as well.

Happy Monday