Feb 24

Sharing new concepts learned at the Disney Social Media Moms Celebration – Part 1

Picture credit to Jeannet Kaplun

Holy Kow!
I must admit that I’ve had an admiration for Guy Kawasaki but always knew that he didn’t have the style I wanted to pursue for myself nor my clients.  However, I was genuinely curious to hear about his ways of using Twitter.  Guess what? I ended up learning a ton from Guy and totally changed my perception of him.   Here’s what I found most relevant:

It’s ok to use ghosts as long as you’re transparent. Often we’re under the impression that we must do it all when it comes to our social media presence for the business.  At that point it’s better if we close the shop and stay on our pajamas writing blogs and engaging with every single comment that comes our way.  Then come the bills!! It’s ok to delegate and be transparent about it.  Guy gave excellent examples of what he delegates: The staff will do the research, look for killer content relevant to his communities and target audience, edit some publications, manage his brand accounts, monitors traffic, sentiments and so forth.  Not ok to make people believe your secretary is actually you!


Take a practical approach
: I’m in love of Guy’s definition of the CyberNazis: “poor SEO expert who goes in life telling people that he knows how Google works and really has no clue about what he’s doing” the he added: “most likely still leaving with his mom and spends most of his time playing video games and dictating to people the right way to use social media”.  I found that to be so true.  It’s ok to have the humility to know that people are not waiting for your little tweet all day long.  So set-up some automatic tweets.  Guy uses Objective Marketer and TwitterFeed to do that.  Here I’m not too sure about the numbers, Guy sends 25 links 4 times a day. I’ve done it twice since the conference and my traffic has actually gone from 540 to an average of 1010 per post.  So it really works.  I have the temptation to go up to 3 times, but it totally embarrasses me.  The best idea is to do it at different times of the day.  Usually the people who are around 7 am are not the same folks who join the evening Twitter parties or chats.  So the same applies to the afternoon crowd, usually young moms who have their toddlers napping or business owners who have already taken care of morning business and are managing email inboxes, @replies, LinkedIn connections and so forth.  Give me your advice on this one.
Use of powerful tools. I love it when the pros share their secret tools.  Here is a list from Guy: Stumbleupon,  Prosterous (I just started that one today. Check it out) MyAlltop (love the one created for LATISM) and Friendfeed.  If you remember any other I might have missed, please add it here.

I ended up learning so much that I’m even harvesting some fruits already. I hope you can also put some of these lessons into practice.  And please share your thoughts about how often we should push our own content to the networks.

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40 Responses to “What I learned from Guy Kawasaki”

  1. AnaRC AnaRC says:

    @vmramos Wow! that makes me feel like “pase de primaria al bachillerato” kind of a thing. LOL. It will be an honor
    via Twitoaster

  2. AnaRC AnaRC says:

    @sawickis @vmramos @mommymovement @guykawasaki Thank you so much for the RT. Did you see my first http://anarc.posterous.com/ LOL
    via Twitoaster

  3. AnaRC AnaRC says:

    New post: Sharing what I learned from @GuyKawasaki http://premiersocialmedia.com/2010/02/24... at the #DisneySMMoms via @AddToAny #Latism #Roc
    via Twitoaster

  4. AnaRC AnaRC says:

    New post: Sharing what I learned from @GuyKawasaki http://premiersocialmedia.com/2010/02/24... at the #DisneySMMoms via @AddToAny #Latism #Roc
    via Twitoaster

  5. sawickis sawickis says:

    RT @AnaRC: New post: Sharing what I learned from @GuyKawasaki http://premiersocialmedia.com/2010/02/24... at the #DisneySMMoms via @AddToAny #Latism #Roc
    via Twitoaster

  6. sawickis sawickis says:

    RT @AnaRC: New post: Sharing what I learned from @GuyKawasaki http://premiersocialmedia.com/2010/02/24... at the #DisneySMMoms via @AddToAny #Latism #Roc
    via Twitoaster

  7. sawickis sawickis says:

    RT @AnaRC: New post: Sharing what I learned from @GuyKawasaki http://premiersocialmedia.com/2010/02/24... at the #DisneySMMoms via @AddToAny #Latism #Roc
    via Twitoaster

  8. vmramos vmramos says:

    @AnaRC You’ve been prolific lately. ¿Cuándo nos haces un guest post para el #Hispanosphere?
    via Twitoaster

  9. vmramos vmramos says:

    @AnaRC You’ve been prolific lately. ¿Cuándo nos haces un guest post para el #Hispanosphere?
    via Twitoaster

  10. vmramos vmramos says:

    @AnaRC You’ve been prolific lately. ¿Cuándo nos haces un guest post para el #Hispanosphere?
    via Twitoaster

  11. vmramos vmramos says:

    @AnaRC, I liked this from your post: “It’s ok to have the humility to know that people are not waiting for your little tweet all day long”
    via Twitoaster

  12. vmramos vmramos says:

    @AnaRC, I liked this from your post: “It’s ok to have the humility to know that people are not waiting for your little tweet all day long”
    via Twitoaster

  13. vmramos vmramos says:

    @AnaRC, I liked this from your post: “It’s ok to have the humility to know that people are not waiting for your little tweet all day long”
    via Twitoaster

  14. vmramos vmramos says:

    RT @AnaRC: New post: Sharing what I learned from @GuyKawasaki http://premiersocialmedia.com/2010/02/24... at the #DisneySMMoms via @AddToAny #Latism #Roc
    via Twitoaster

  15. vmramos vmramos says:

    RT @AnaRC: New post: Sharing what I learned from @GuyKawasaki http://premiersocialmedia.com/2010/02/24... at the #DisneySMMoms via @AddToAny #Latism #Roc
    via Twitoaster

  16. vmramos vmramos says:

    RT @AnaRC: New post: Sharing what I learned from @GuyKawasaki http://premiersocialmedia.com/2010/02/24... at the #DisneySMMoms via @AddToAny #Latism #Roc
    via Twitoaster

  17. AnaRC AnaRC says:

    @vmramos Wow! that makes me feel like “pase de primaria al bachillerato” kind of a thing. LOL. It will be an honor
    via Twitoaster

  18. AnaRC AnaRC says:

    @vmramos Wow! that makes me feel like “pase de primaria al bachillerato” kind of a thing. LOL. It will be an honor
    via Twitoaster

  19. Guy Kawasaki says:

    Thanks for the kind words! It’s Posterous though I hope it will be Prosperous!

    Guy

  20. AnaRC AnaRC says:

    @sawickis @vmramos @mommymovement @guykawasaki Thank you so much for the RT. Did you see my first http://anarc.posterous.com/ LOL
    via Twitoaster

  21. AnaRC AnaRC says:

    @sawickis @vmramos @mommymovement @guykawasaki Thank you so much for the RT. Did you see my first http://anarc.posterous.com/ LOL
    via Twitoaster

  22. GuyKawasaki GuyKawasaki says:

    @AnaRC Yeah, great content in that first post. :-)
    via Twitoaster

  23. GuyKawasaki GuyKawasaki says:

    @AnaRC Yeah, great content in that first post. :-)
    via Twitoaster

  24. AnaRC says:

    Thank you so much! just fixed it. See, I’m still learning. LOL

  25. sawickis sawickis says:

    @AnaRC No problem, great post! I had forgotten about Posterous, so thank you.
    via Twitoaster

  26. sawickis sawickis says:

    @AnaRC No problem, great post! I had forgotten about Posterous, so thank you.
    via Twitoaster

  27. sawickis sawickis says:

    @AnaRC No problem, great post! I had forgotten about Posterous, so thank you.
    via Twitoaster

  28. MaricrisG MaricrisG says:

    @AnaRC I was contemplating on this too. Let me know how it’s working for you. I might follow suit real soon. Thanks @GuyKawasaki 4 this tip
    via Twitoaster

  29. MaricrisG MaricrisG says:

    @AnaRC I was contemplating on this too. Let me know how it’s working for you. I might follow suit real soon. Thanks @GuyKawasaki 4 this tip
    via Twitoaster

  30. MaricrisG MaricrisG says:

    @AnaRC I was contemplating on this too. Let me know how it’s working for you. I might follow suit real soon. Thanks @GuyKawasaki 4 this tip
    via Twitoaster

  31. cosimimarco cosimimarco says:

    RT @AnaRC: @sawickis @vmramos @mommymovement @guykawasaki Thank you so much for the RT. Did you see my first http://anarc.posterous.com/ LOL
    via Twitoaster

  32. cosimimarco cosimimarco says:

    RT @AnaRC: @sawickis @vmramos @mommymovement @guykawasaki Thank you so much for the RT. Did you see my first http://anarc.posterous.com/ LOL
    via Twitoaster

  33. cosimimarco cosimimarco says:

    RT @AnaRC: @sawickis @vmramos @mommymovement @guykawasaki Thank you so much for the RT. Did you see my first http://anarc.posterous.com/ LOL
    via Twitoaster

  34. AnaRC AnaRC says:

    New post: Sharing what I learned from @GuyKawasaki http://premiersocialmedia.com/2010/02/24... at the #DisneySMMoms via @AddToAny #Latism #Roc
    via Twitoaster

  35. GuyKawasaki GuyKawasaki says:

    @AnaRC Yeah, great content in that first post. :-)
    via Twitoaster

  36. Anya says:

    Great resources. Thanks for the post.

  37. Gavin says:

    Really we need solution that responds to multiple markets and constituents. Thanks a lot.

  38. Richard Lobeck says:

    Truly one must be careful enough while using social networking sites as they have their pros and cons!!!!

  39. Rohnald Kallis says:

    Thanks for sharing the great resources of Social Media… Good Job!!

  40. Bob Smith says:

    I really loved the theme of the post, Keep up the good work…

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