As you know, I try to cover social media events on Mondays since I strongly think these are corner stone to any business owner and consultant who is taking social media seriously. Today will be special since I will talk about the Social Media Conference for Moms at Disney World. While I’ll be covering the actual details in a fun way from my new personal blog: Fantasticos4, I would like to talk about the actual conference from a business and branding perspective here.
The Target: what better target audience than the social media professionals who are moms. You know what that means right? it’s an automatic buzz. The Disney message will be spread in words, pictures, videos and all kinds of human interaction.
The Message: I find really important that the message is not Disney, instead it will be social media. Here is a company gathering a group of mavens with their families and instead of asking each one to write a blog review, they just let them experience the magic.
The Messengers: here is what made me go crazy about this event. The speakers aren’t only the mommy bloggers (who I love and respect highly). The speakers here are Chris Brogan and Guy Kawasaki. These are high level social media professionals well respected in the field.
There is no doubt that Disney is bringing value, giving value and sharing value.Β The investment on this event probably costs a third of a typical TV spot.Β However the impact will be really significant.Β I think this is a great case study and example of how a brand uses social media to spread the message, increase engagement around its products/services and create a relevant buzz that not only is genuine but will also last the entire year.
Disclosure: I will be part of the conference for a symbolic prize and also have development relationships with the Disney Company. However, the opinions expressed here are my own.
RT @AnaRC: New blog post: Social Media Event β Disney Conference for Moms http://premiersocialmedia.com/2010/02/08... from a business angle. #DisneySMmoms #Lat …
via Twitoaster
You are so right. We have a lot to learn from this case study. The impact will be significant. Often we complicate ourselves in the marketing sector. I’m amazed at this idea and the strategy Disney used. A+ to their Chief Marketing Officer and team.
RT @AnaRC: New blog post: Social Media Event β Disney Conference for Moms http://premiersocialmedia.com/2010/02/08... from a business angle. #DisneySMmoms #Lat …
via Twitoaster
We are so excited to be part of this Disney Social Media Moms Conference… it is going to be brilliant!
What a great article. It’s great seeing the other point of view!
I’m pretty new to this whole Social Media stuff, so your blog seems like it’s going to be a wealth of information!!
Looking forward to meeting you.
Off to check our your personal blog!
New blog post: Social Media Event β Disney Conference for Moms http://premiersocialmedia.com/2010/02/08... from a business angle. #DisneySMmoms #Latism #Roc #in
via Twitoaster
I wish I would have been there with you.
I am new to this .Itβs a good way to attract one.
Good to know that social media is playing its hand on Disney which is bringing value, giving value and sharing value.
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