Facebook is one of those social media networks that doesn’t really seem too beneficial right from the start. At first glance, it’s really about connecting with friends and family that you haven’t seen in a long time. So, what’s the appeal for internet marketers?

What you may not realize is that Facebook may be even more powerful than many other social networks because of the fact that it is all about family and friends. Who hasn’t heard about the huge benefits of word of mouth advertising? Well, consider Facebook to be a huge source of that type of marketing.

Who would you listen to more? A marketer that you follow on Twitter who recommends a product, or your sister who calls you up to tell you about a product she just tried? Chances are you’re going to opt for family. Well, on Facebook, you’re connecting with a number of people who are going to connect with their family and friends . . . and if they recommend something you post, you can bet that it’s going to be well received!

How to Start Generating Word of Mouth Reviews

If you’re on Facebook, you know you can share links, videos and photos. These are all excellent ways to get people sharing your information and it’s pretty simple to get started.

However, if you have a business, then you need to look at setting up a fan page. This is slightly more complicated, but well worth doing. If you have a hot topic, you will be surprised at how many people you’ve never even heard of who become fans of the page. When you first set up the page, you can invite people to become fans. Send out invites to everyone and they can invite others to become fans, as well.

Another good way to go is to set up a widget on your blog or website so your visitors there can also become fans. This will expand your numbers and before you know it you’ll have steadily increasing fans.

Maintaining Your Fans

In order to keep these people interested in what you do and make sure that as much of your content gets shared as possible, you can set up automatic RSS feeds. Look for one that offers just a taste of the post, a short description, so people can click through to your actual website.

You can also post photos and videos to your fan page, either as informative pieces or to promote specific programs and ideas. The choice is yours. You should try to keep active, though, posting at least one thing each day.

Facebook is a much overlooked social media network thanks to the fact that it is promoted as a friendship site. That doesn’t mean you can’t use it for business, in fact, it’s an excellent way to expand your circle of influence, so go ahead and try it today.

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