Photo Credit: Liz Danzico
There are hundreds of social media sites available. Some of them are here only for a short time, while others have been around for a while. Even if you narrow things down to the most popular social media sites online right now, you still have a pretty long list, so how are you supposed to know which one to use? Where would your marketing efforts be best used? No one can be active on every site, so you’ll want to select just a handful, even as few as 2 or 3, to be active on.
What should you look for in a social media platform? Here are a few tips to get you started.
Is it well-used? While getting in on the ground floor can be good, the less traffic a site receives, the less the benefit to you, the user. This creates a bit of a problem for new social media sites . . . they need the traffic to become successful, but need to be successful in order to get the traffic. Keep in mind that you want as many eyes as possible on your links, so finding social media networks that offer a large number of users is going to benefit your business more.
How relevant is it? Some social networking sites are aimed at very different groups. For example, Digg is mostly used by college age males. While it may be a great source of traffic, that traffic might not be as targeted as you like, if you are promoting, say baby products. Check out the target audience of each social networking site that you are considering before making a decision. Niche traffic is often more valuable than waves of completely unrelated traffic.
Is current content of good value? It’s no use promoting your products or site on a social media network that is best known for lousy content. Everyone will simply assume that your site is the same and it will be ignored. Stick to sites that are lauded for their high quality content, be sure to live up to those standards and you will see interest in your business. A well-designed and moderated social media network will offer the best possible option for marketing your business.
Are you comfortable with it? This is the most important question in the end. If you find a social media site awkward or confusing to use, chances are you won’t be doing enough networking there. Instead, stick to sites that you enjoy and see more benefits from consistent networking.
Choosing just a few out of the many, many social media sites out there is not an easy task. You’ll need to do a little research, check out the target audience and find out just how effective each site is before considering it. If you’re strapped for time, then opt for one of the handful of very popular sites, like LinkedIn, Twitter, Facebook and StumbleUpon.
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I agree with you. Here's a new post on SEO. Let me know what you think. I'm sure you have a lot to add.
I agree with you. Here's a new post on SEO. Let me know what you think. I'm sure you have a lot to add.