Chances are, if you are using social media sites, you focus on specific niches. Some people have more than one, but just about everyone in business will be specializing in their given topic. Google has a tool that you can use to check out just how effectively you are getting your message out there.

For example, if you run a resource website for work at home moms, you would want to focus mainly on work at home moms or home business as a topic. Of course, you can get much more specific than this, but as a general example, we’ll take work at home moms. That would usually mean that you post on mainly things that have to do with wahms, so logically, your niches would appear as such. However, many people get distracted and may end up posting on a number of niches.

To see just what Google thinks are your specialties, you can use their Wonder Wheel tool. First, do a search for your social media username in Google. Then go to the top of the search results where you will see a link that says “More options” and click on that. It will take you to a list of options which include “Wonder Wheel”. This is a great way to check just what you have been posting about and can also be used to check in on other people in the industry.

Wonder Wheel will break down what you talk about most under the user name entered and display it as a wheel. You can see at a glance just what you’ve been posting lately as the most important topics will appear as niches. In our example, we would want to see a lot of wahm related niches, such as “home business”, “work at home” and “work at home mom”.

What does this mean for you? Well,  you can take this information and use it to tweak your actions on any social media sites. If you see that the main niches appearing on the Wonder Wheel have nothing to do with your business, then you might want to rethink how you are going about your social marketing and try to tighten it up to create a more focused niche. Many people are surprised by how many areas appear on the wheel, often some that aren’t useful at all in a networking sense.

How clear is your networking goal? Are you sticking to your niches? Wonder Wheel can help you determine just where you need to tweak your social media campaigns. It can also be used to spy on the competition and see where they are focusing.