Most people think of text based applications such as Twitter, when they think of social media. Video, however, is a rapidly growing medium online and many prefer to watch something on a video than read it on a webpage. Offering video connections to your audience can really be a great way to boost your public profile. YouTube is certainly the most popular of all the video social media sites, so it is well worth learning more about it if you aren’t an expert already.
How It Works
YouTube is a fairly simple site in that it allows anyone to set up an account and makes uploading videos extremely easy. You can tag your video, add a keyword rich description and add your own URL. Many experts also encourage adding your URL to the actual movie.
The video site has also recently come out with more advanced features that allow you to advertise in popups on the actual video. However, if you don’t understand even the basics of uploading a video, then you should start there.
Getting Started
To begin with, you’ll need a great idea for a video. While any old video will provide options for linkbuilding, you won’t get the views needed to boost it up in the ranks. A truly great video will catch people’s attention and receive plenty of links to it. People may even embed it on their websites and that means your URL will be seen across the web, if you have included it within the video. While this doesn’t count as a linkback, it can encourage people to go to your site.
What makes a great video? Well, the most popular ones on YouTube are comedy videos. You’ll also find that in the business category, videos that are truly useful will offer a lot more value and gain more visitors than those that are merely ads. Offer some quality information and make your video interesting to make sure it becomes popular.
If you need more information, here are some quality YouTube guides that can show you a lot more on how to get the most out of the site.
Beginners
How to Use YouTube to Get Your Message Out
YouTube 101 for Small Businesses
Intermediate
34 Ways to Use YouTube for Business
Use YouTube to Promote Your Website
Getting the Most Out of YouTube
Advanced
9 YouTube Features You May Not Know About
How to Customize Your YouTube Channel
Did I leave any tutorial out? any other tip?
I only read one or max 2 blogs a day, but I watch over 10 videos and vlogs. I'm glad you thought of people like me! thks
OH This is a great resource! I can use this for future videos for sure!
I only read one or max 2 blogs a day, but I watch over 10 videos and vlogs. I'm glad you thought of people like me! thks
OH This is a great resource! I can use this for future videos for sure!