I came across this presentation about Social Media a few days ago. Even though it doesn’t reflect my style at all, the facts and advices of this slide show make it worth to close an eye on the cursing and share Marta Kagan’s insights and knowledge about Social Media.

Pay attention to the facts:

• 3 out of 4 Americans use social technology
• 2/3 of the global internet population visit social networks
• Visiting social sites is now the 4th most popular online activity (ahead of personal email)
• Time spent on social networks is growing at 3x the overall internet
• 1,00,000,000 YouTube videos are are viewed per day
•  13,000,000 articles available on Wikipedia
• 3,600,000,000 pictures archived on Flickr.com
• 1,382% monthly growth rate of Twitter users
• 3,000,000 average Tweets per day
• 5,000,000,000 minutes spent on Facebook each day
• 1,000,000,000 links/pictures shared each week on Facebook

For Marketers:

• 93% of Social Media users believe a company should have a presence in social media
• Millions of people are creating content for the social web. Your competitors are already there. Your customers have been there for a long time.
• Social Media is: Public Relations, Customer Service, Loyalty-Building, Networking, Thought-Leadership & Customer Acquisition.

Rules:

1. Listen
2. Engage
3. Measure

What do you think?